Attending the CINET Global Best Practices Awards Conference during Interclean Amsterdam 2026 was far more than participating in a global conference. I EXPERIENCED PERSPECTIVE. For every session attended, every conversation shared, every company visited, and every innovation demonstrated, one thought kept resonating strongly within me: AFRICA’S FUTURE IN THE GLOBAL FABRICARE AND PROFESSIONAL TEXTILE CARE INDUSTRY IS INCREDIBLY PROMISING, BUT WE MUST BECOME MORE INTENTIONAL ABO